In this video, Craig Clay, President of Global Capital Markets, DFIN, highlights DFIN’s five-year transformation journey from RR Donnelley’s legacy of print to the company’s strategic focus on software.
Amidst economic uncertainty, civil unrest, the pandemic, and more, DFIN has been able to create sales success in software utilizing Force Management through the following avenues:
- Go-to-market in a uniform manner
- Create a consistent language to discuss the products
- Management tools
- Creation of value and battle cards to enact small and large sales initiatives